Raken Data Group is a team of experts providing business intelligence solutions to our customers.

Our experts work with brands to understand their data and quickly activate information to boost sales. Raken’s data science team is one of the strongest in the field. Together with our business consultants, you can be assured our solutions are made with perfect alignment to your business goals.

We have unleashed the power of machine learning, business intelligence and data analytics for PepsiCo, Cemex, and some of the largest and most vibrant companies in the world.

Features and Benefits

We focus on Customer Lifetime Value (CLV), and measure the value of your customer today, as well as in the mid- and long-term, combined with several segmentation models to improve sales, retain or detect churn, or develop new sales initiatives.

Data-driven sales, through prescriptive machine learning solutions, helps consumer goods and retail companies improve sales-based clusterization models that help them drive sales growth.

Our demand planning models predict product demand for more efficient inventory operations. We also reduce the whiplash effect on your planning, improving supply chain precision. In general, these models provide 94% accuracy, resulting in upwards of millions of dollars in ROI.

Data-driven logistics, a complete solution to optimize supply chain assortment and distribution, reduces mileage by an average of 12%, resulting in guaranteed increased ROI.

CASE STUDY

Most important coffee brand & stores in the world Increase lift from loyalty program

Challenge

  • Our client sought to forecast promotional lift involving a set of campaigns based on a diverse set of inputs

Solutions

  • Identify internal (historic transactions) & external data sources; integration and curation process.
  • Assemble an analytical ecosystem (Snowflake + Dataiku).
  • Modeling: Create RFM segmentation & historical lift analysis.
  • Implemented an interactive user dashboard (Tableau) where the client designs initiatives by combining segments, products, types of promotions and regions in order to obtain a certain lift.

Impact

  • Targeted marketing initiatives
  • Obtained Campaign Lift > 15% - 20%
  • Forecast Accuracy: 94%

Challenge

  • Our client sought to forecast promotional lift involving a set of campaigns based on a diverse set of inputs

Solutions

  • Identify internal (historic transactions) & external data sources; integration and curation process.
  • Assemble an analytical ecosystem (Snowflake + Dataiku).
  • Modeling: Create RFM segmentation & historical lift analysis.
  • Implemented an interactive user dashboard (Tableau) where the client designs initiatives by combining segments, products, types of promotions and regions in order to obtain a certain lift.

Impact

  • Targeted marketing initiatives
  • Obtained Campaign Lift > 15% - 20%
  • Forecast Accuracy: 94%

“The solution offered by Raken quickly gave us relevant insights on our customers which allowed us to design effective campaigns” – CMO

We help companies increase revenue & decrease costs through AI & analytics

Our machine learning business applications and services for end-to-end data lifecycle management are powerful in any industry where data is a key business driver.

  • Retail
  • Consumer goods
  • Banking
  • Assurance
  • Energy
  • Manufacturing
  • Telecommunications

Multiple delivery scenarios integrate into your strategy, allowing you to lock in on innovation and transformation

Customer’s Platforms

Customer’s BI/DS

Customer’s Repository

Customer’s ETL/ELT
Internal Sources

Raken’s Full Offering (SaaS)

tableau
data iku logo
snowflake logo
matillion logo
Fivetran logo
Customer Data Sources

Hybrid (Example)

Customer’s BI/DS
data iku logo
snowflake logo
Customer’s ETL/ELT
Internal Sources

Our Customers

Retail & CPG

Finance

Industrial & Other Sectors

Align information management and business strategies

Raken Data Group guides you through the process of developing and aligning your information management strategy to meet your expectations and exceed your goals through world-class services. We offer the most complete data and analytics portfolio available in the sector:

Business ML/AI

Data & Analytical Strategy

Data Lifecycle Services

Raken Smart Services

Data Cloud

We resolve business challenges with data analytics solutions. Our software agnostic team understands any commercial platform, and we have experience in specific industries and custom-made business solutions using Microsoft, Oracle, SAP, SAS, QlikView and Tableau, among others.

Customer Success Stories

A worldwide consumer goods company improved their sellout projections, reduced product waste by 4%, and immediately recaptured $1M USD in profit.

A global soft drink brand increased retail sales by more than 10% after hyper-segmentation uncovered high-impact opportunities.

A Mexican convenience store chain uses our data enrichment, models and solutions to successfully identify the most profitable locations for their annual store rollout.

Why Raken?

Raken’s decades of expertise and experience developing machine learning models and AI tools makes us uniquely capable of helping our clients:

Quickly uncover the most profitable projects inside their data.

Mitigate the risk associated with cost of development – with bespoke solutions as a service.

Deploy those solutions in record time (typically 10-12 weeks).

Scale up successes across other opportunities.

Our Technology Partners

Lakehouses, data lakes, data warehouses
Data mesh, data fabric & data integration
Data democratization, data governance, data observability, self-service BI
IA and machine learning
Other partners
aws logo
Google cloud logo
Azure logo
snowflake logo
IBM logo
Cloudera logo
denodo logo
Qlik logo
Matillion logo
Fivetran logo
alteryx logo
Syniti logo
Confluent logo
Datameer logo
Alation logo
Qlik logo
Power Bl logo
IBM logo
tableau logo
acceldata logo
sas logo
data iku logo
IBM logo
R logo
alteryx logo
databricks logo
python logo
Beyond4D logo
esir logo
Ortec logo

If your company is ready to tackle your data challenges, schedule a consultation with one of our experts today!